*warning* You may suddenly have an uncontrollable urge to book a trip to Tulum, Mexico after viewing this collection. Zimmerman, some might say cleverly, picked the idyllic North Atlantic-edged location to showcase their smokin' Summer swim campaign shoot, employing the dual talents of photographer Benny Horne and fresh Czech face (and body!) Denisa Dvorakova for the not-so-arduous task. The collection features a wide range of swim wear from full body costumes to the standard skimpy bikini with the much needed cover ups thrown in amongst. The floral notes and tones take its cue from the floral-filled Spring/Summer 12 line seen at fashion week. However, this summer 12/13 collection features more clean cut lines and animal prints, adding a more edgy look to what could end up as a flat collection. The more indie and relaxed coverups really do contrast the edgy, chic and glamourous swimwear. The bohemian line of fringed and layered cover ups are sure to make any beach day a more flirty one.
*Only select shots are featured in this article*