The New #BenefitBrows: Hits & Misses
As per every Benefit launch, the new Brow products have been majorly hyped up with Benefit sending hundreds of youtubers to Vegas for the launch and numerous accompanying regional events. If you haven't seen the new magic themed collection (out June 24th), where have you been hiding?
So I decided to pop up a post reviewing the collection & letting you know what's worth the spend, and what's not.
Let's start with a hit. Now because I'm a rubbish blogger, I've never tried Gimme Brow but it's bloomin' amazing. Granted, the new packaging is wonderfully tacky and very Benefit, but the brush is the perfect size and the product is now waterproof so ideal for keeping your brows on lockdown for the gym or a hard day at work. I wear the colour 3 which is one of the new colours Benefit have brought out and it's great - the perfect ashyness. It's so easy to apply as you don't have to worry about accidentally brushing your skin at the same time.
They've also come out with a new brow pencil which I was really excited to try because I love me a good brow pencil, especially if it has a good spooly. The Goof Proof Brow Pencil is pretty good. Again, it has the chunky silver packaging which certainly stands out in your makeup bag. The shape of the actual pencil is like a diamond shape which supposedly makes it easier to fill in your brows - I don't find it that easy and actually use the tip of the diamond which helps create fine hair like strokes. The colour is brilliant - again, ashy and the right brown but the pencil is quite hard. Not as creamy as my fave Soap&Glory Brow Archery but a decent pencil. Better than many of the current market offerings.
An interesting new product which I'm on the fence about is the Ka Brow which is a brow pomade that has a little brush in the lid. The colour again is great, no complaints here, but I'm not sure how I feel about the consistency of the pomade. It's a lot firmer than the ABH Brow Pomade which makes it slightly more difficult to apply but it does mean that you can see the brush strokes far more clearly - hence a more natural look. I think the brush is pretty brilliant considering it's part of the packaging - great for travelling, but I'll probably stick to using my Zoeva Liner brush as it's tiny. The pigmentation is buildable which makes it easier to use if you're a bit of a novice with brow pomades. Probably a 6/10 - like I said, I'm still on the fence. I'll let you know if I swing either way.
Then onto the Conditioning Brow Primer which is the weirdest thing I've ever used on my brows because it isn't tinted and just feels like a serum. I've tried it out for a week and whilst the applicator grooms your brows as you apply, I really don't feel like the product does anything. I've tried it as a primer and I find it doesn't make your normal brow products apply any better - it makes it quite tricky to apply even a brow pencil and made pomades look uneven. It's a no go for me. Not worth all those cash cash dollars.
So there you have it, my brutal honest opinions. Hopefully this will help you to narrow down your decisions if you decide to try any of the new #BenefitBrows launch. They've also brought out some new Brow Zings colours and a couple of other bits and bobs which are worth a swatch! Do any of these strike a fancy?